Top Performers
3 characteristics of top performing content marketers
Best-in-class content marketers value creativity and craft in content creation and production. They are meticulous about measuring and optimizing content performance. Finally, they provide a consistent customer experience across the journey. ZED has all this and more.
Value creativity and craft
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
Measure content performance
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
Create a consistent experience
0
1
2
3
4
5
6
7
8
9
0
1
2
3
4
5
6
7
8
9
%
(Content Marketing Institute)
